In times of digital disruption, one of the best ways to teach yourself digital marketing is to follow free digital marketing courses online. This will help you upskill and adapt to the changing job requirements to boost your career.
Who should take free digital marketing courses?
Digital Marketing skills are not only important for digital marketing professionals and students, but for anyone who has an online presence. This englobes entrepreneurs, consultants, content creators, and small business owners.
Although essential, it is not necessary to pay hundreds, or even thousands, for a course that guides you on how to interact online. There are a variety of free courses available on the Internet that provide you with all the necessary tools and tips.
The following are 8 Free Digital Marketing Courses that provide all of the knowledge you need to be successful with search engine results, digital advertising, and more!
1. Google Digital Garage (Free with Certification)
Google’s free courses have several modules. They help you learn new skills for a digital world. Moreover, the modules cover the fundamentals of digital marketing along with introductions in search engine optimization (SEO) and analytics. The course ‘Google Online Marketing Challenge’ is one of the top digital marketing courses for newbies. It is very diverse and covers topics such as advertising online, video marketing, mobile audiences, and more.
2. SEMrush Academy (Free with Certification)
SEMrush is a company that offers solutions for SEO, PPC, content, social media, and competitive research. Besides, they have created SEMrush Academy. The program covers various Digital Marketing Disciplines including SEO, Content Marketing, PPC, Affiliate- and Social Media Management. It includes free training and exams, where you can test your digital knowledge, identify your strengths, and find your skill gaps. Finally, upon the successful completion of the exam, participants will be rewarded with an official SEMrush certificate which is a valuable addition for your resume or LinkedIn profile.
3. HubSpot Online Marketing Courses (Free with Certification)
HubSpot Academy teaches you the basics of inbound marketing, blogging, conversion optimization, email marketing, and more. The courses also help you acquire the SEO skills needed to improve Google page rankings.
Additionally, HubSpot is one of the online training platforms that give you the possibility to add a badge to your LinkedIn profile, in order for employers to see that you completed the training.
4. Facebook Blueprint (Free with Certification)
Facebook Blueprint is a course that helps you better understand the Facebook ads manager and digital advertising. Additionally, you will learn how to successfully promote your products and services via Facebook and Instagram. This course also teaches you how to create a Facebook page that lends a positive experience.
| Related Blog Post: Is Digital Marketing A Good Career?
5. Coursera (Free & Paid)
Coursera is an online education platform that offers online courses from leading universities around the world. Currently, it has over 200 partners from 48 countries. These partners include Universities such as Stanford, Duke, Penn, Princeton, Michigan, Peking, and HEC Paris. Besides, they have also started teaming up with companies like IBM, Google, and PwC who all are also launching courses on Coursera. A variety of Coursera courses are free to audit. If you want to access graded assignments or earn a Course Certificate, you will need to pay.
6. Diploma In E-Business By Alison (Free & Paid Certificate)
Alison was created in 2007 and the first Massive Online Open Course (MOOC) provider at the time. It is still one of the best free sources for E-business courses. The courses are valuable for beginners and teach you how to use Google Analytics, AdWords, and more. Additionally, you learn how to track campaigns for progress and analyze revenue metrics. While a variety of courses are entirely free, certificates are not free of costs. Therefore, you need some Euros to obtain one.
7. PPC University by WordStream (Free)
Paid search marketing can be pretty intimidating for beginners. There is a lot to learn, especially as the industry is changing all the time. Google AdWords is the most popular PPC platform. However, it can also be the most complicated for marketers to manage. In 2013 alone, Google made over 1000 amendments, so it is nearly impossible to keep up. PPC University by Wordstream is a free PPC marketing course, to help you learn PPC.
8. Udemy (Free & Paid)
Lastly, Udemy offers a huge selection of online courses on everything from app building, digital marketing, and more! A variety of different marketing courses are free. Additionally, if you are interested in more advanced courses, they have other paid offerings as well.
Final thoughts on Free Digital Marketing Courses For Beginners
While there are many many more free digital marketing courses on the web, those are my top 8 recommendations to get started and acquire the most important digital skills.
What’s your experience with Free Digital Marketing Courses? Have you taken any of the above mentioned yet? If so, which one is your favorite?
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Hi, I’m Kathrin. I am a Digital Entrepreneur & LinkedIn content creator from Germany, living in Amsterdam, the Netherlands. Having worked in different multinational organizations & start-ups in Germany, the Netherlands, France, England, and the United States for more than a decade, I help businesses & individuals adapt to digital transformation. Besides, I cover topics around new technologies, health & lifestyle on my Blog. Say hi on my socials!